Work Extracurriculars/Accomplishments
2020 - Partnered with adTech industry to distribute COVID-19 Public Service Announcements in place of standard ads on websites and apps, directing internet users to government resources to combat the worldwide pandemic.
2019 - Founding member of Google’s BGN@P (Black Googler Network within Partnerships) employee resource group, and is an Ally for several other employee resource groups promoting and supporting a diverse workforce.
2018 - Represented Google in Verizon Media Group’s partnership advisory council to discuss improvements to our industry with a range of other companies.
LiveRamp
2015-2017 - Received “Face of the Partner Franchise” award; Established over 75 technology partnerships, becoming the single largest contributor to LiveRamp’s partnership base (company technology partnerships stood at 130 prior to joining). Business Development lead for research and discovery of online identity for Smart TV devices in collaboration with parent-company experts, later utilized to form the LiveRamp TV division.
UBS Investment Bank
2011-2015 - Research Associate on top #3 ranked equity research franchise (team of 4). Lead author on key industry compendium paper on the impact of cigarette sales on retail stores across the United States, including an advanced geo-spatial analysis with UBS’ in-house data intelligence team.
Passion Projects
These are projects from when I spent a few years teaching myself how to code Mobile apps :-)
Qwooted - “Fleeting Moments Captured.”
mImY - Meme/Text Watermark app dedicated to the funniest person I know, Mimi (my Mom).
This particular article gives a bit of insight into how traditional Business Development is not be synonymous with Sales, although many organizations today blur these lines.
…Data Onboarding is the concept of moving “offline” data into the digital (“online”) world. “Offline” data usually consists of information on a person’s identity in the physical realm, or put differently, outside of internet properties….
Since AdTech platforms tend to specialize in one or a handful of these intermediary steps between the Advertiser and the Publisher, AdTech platforms tend to rely on one another to complete the chain by integrating their systems.
Before Tag Management companies existed, websites would have multiple and potentially different pixel tags loaded on different web pages for different purposes. This approach led to slower page load times, increased technical resources for managing these separate tags, and fallacies in attribution among affiliates. Clearly, the digital advertising industry needed a better solution.